What is a Niche? Affiliate-Marketing Secrets

niche affiliate marketing

Nitch or Neesh?  If you want to start making money online you need to have a defined niche. In this article, you will learn what a niche is, how to find a profitable niche and tips for creating a perfect niche marketing plan. 

So what exactly is a niche?

Niche is "a distinct segment of the market"  hence "niche marketing". It's basically the opposite of the old mantra "think BIG"....instead think small. Think of marketing aimed at a specific group or "market". For example, not just a website for pet owners but instead a website for mini dachshund owners. It's more cost effective for marketers because they're only targeting specific group(s) who is/are interested in given product.

You can check out this video by Kyle explaining more about a niche.

what is a niche affiliate marketing

First steps in choosing a niche

There are a few different factors that are important when deciding to pick a niche.  Brainstorm a few ideas to help choose the right niche and get started building your website.

Step 1:Brainstorm

  • Write down a few different ideas that you're interested in, What do you like? Any Hobbies?
  • Is there a problem you want to solve for people?
  • Any experience that makes you an "expert" in 

Just keep in mind that you are going to have to write content within your niche. In other words, don't pick something that you don't really like. It's going to be easier for you to write if you actually like the niche. It's important to note that there is no such thing as picking the wrong niche. Any single niche  website can become a "full time" income/business. Also, there is no pressure you can always change your niche down the road. Just because you are choosing a niche now does not mean you be in the particular niche forever. Don't waste too much time brainstorming ideas, 15-30 mins maximum and write down a few different ideas. Some examples:

  1.  Computer Speakers
  2. Weight Loss
  3. Traveling on a budget

Step 2: Research

This is the most important part of picking a niche. I mentioned earlier to think small instead, but you don't want to think too small!  You don't want to get so specific that you are not targeting enough people!  I made the above list of some examples that I would be interested in having my niche in. Now I would narrow that list down even further. Things to look for now that I have interest in a specific niche. 

  1. How much competition does niche have?
  2. Size of Audience in given niche
  3. Long term potential for niche

>>>>You can find out more about researching Niches here


I use, Jaaxy a powerful keyword research tool. It helps to see if a given niche could be potentially profitable by showing you how many times it's searched a month. I also use it to research blog topics.

In Jaaxy, there are several columns of "keyword data". These are all very important when it comes to choosing keywords that are going to be valuabe. Things we are looking for with Jaaxy

  • Keyword. This is the search phrase that the data to the right of it is representing.
  • Avg. This is the overall monthly traffic this search term gets, globally.
  • Traffic. This is the estimated amount of traffic you will get if you rank on the first page of Google under this term.
  • QSR. Known as Quoted Search Results, this is the exact number of results in Google that you are competing with under this search phrase. In other words, this is how much competition you have.
  • KQI (Keyword Quality Indicator)

When doing keyword research, I prefer to have a QSR ,“quoted search results”, below 200. Basically, QSR is a metric to determine how many other websites in Google are trying to rank for that keyword. This is very important!  You don't want to pick a niche that is overpopulated and at the same time don't want to pick a niche that's too small. The next step should help with this more. 

Step 3: Be more Specific

In the above example you see that computer speakers has lots of monthly searches at over 7600 but there are lots of websites that target computer speakers. The KQI, or Keyword Quality Indicator, is "Normal"  because it's at 244. The goal is for the KQI to be "Great". You want to  think even  smaller than just computer speakers.  We can get better results because we're focusing on only one part of the market. 

For example: If we target "wireless computer speakers"


The QSR is good its under 200  and the KQI is Great. Now that I’m able to see that there’s a relatively low amount of competition going after "wireless computer speakers", but not too much that I wouldn’t be able to rank. By digging deeper I was able to get a more targeted "niche". 

Step 4: Find Affiliate Programs for Specific Niche

Affiliate Marketing has pretty much taken over the internet and you can find products for any given niche. You want to make sure that there are plenty of options for you to choose from, the more products the more opportunities you will have. Look for digital media, tangible products and program or club subscriptions. Search Google to see if your niche has an affiliate program, for wireless speakers you would search "wireless speakers + affiliate program"

My first recommendation would be Amazon Affiliate. Anyone can sign up and it's almost instant access and free to sign up. You can link any products and get a commission if anyone buys anything. How much do you actually get paid if someone buys something?

Below is the Amazon Commission rates,  which varies by category. The Computer Speakers have a  commission rate of 2.5% So If I had a link on my website for the Bose Speakers and someone purchased I would make $2.50, which isn't terrible. It’s also important to remember that you receive commissions for anything that people  buy in a 24 hour period once they click the link. Therefore, it could potentially be more money. Also, the more traffic that you can get to your website, the more potential you have to generate a bigger payout!


Next steps, build niche website

Hopefully, by the end of your research you are able to come up with a few different niche ideas. If you still need more help then make a pro and con list for each given step and see what you can come up with. After you have a niche then your next steps would be to buy a domain name and build a website. 

Easier than you think to build a website


>>>>You can read more about building a website here.

Tips to help build your Niche Audience

Generating Traffic is a little harder than building the website. You can build the prettiest website, but if no one is visiting then you probably won't be making as much money as you would like. So how exactly do you have people visit your site? This is the very complicated part because there are so many different things that account for traffic. But here are some basic tips that can help you get started. 

  1. Research- Again I use, Jaaxy to find popular keywords to know which blog posts will have enough traffic but little competition
  2. Think about your audience,  what are they searching for in your niche? Would reviews be helpful for your audience?
  3. Research your competition, other niche websites in your own niche and see what they are doing and what they are not doing. Is there something you can improve or do better?

In conclusion 

You should have a better understanding of what is a niche and how to find the perfect one for you! Always remember it's a lot easier to get started than you would think. And you do not have to be an expert to get started, you just have to get in the game! 

If you have never built a website before or want help with learning about online marketing, then I strongly urge you to check out my top recommended training course.  It shows you exactly how to build a website for a profitable niche that will get you started earning  a "passive income". Discover what’s possible in the world of online affiliate marketing!

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  • Online Entrepreneur Certification – Getting Started
  • Building Your Own Traffic Producing Website
  • Online Entrepreneur Certification – Making Money!
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  • The Business of Content – Achieving Maximum Success Through Content Creation
  • About the Author Nikki Heat